The first Off-White Thailand store has opened in Bangkok.
The high-end street-fashion label has chosen Siam Paragon for its first store in the market.
The store opened last weekend, drawing a queue of more than 300 fans of the brand, drawn by exclusive offers for early customers and the availability of limited-edition items.
Off-White Thailand has been launched in partnership with local retail operator PP Group.
The boutique is located on the upmarket Bangkok shopping mall’s M floor.
PP Group executives Olarn Puipunthavong and Suwadee Puengbunpra at the Siam Paragon Off-White store opening.
Off-White is an Italian streetwear and luxury fashion label founded by American creative designer Virgil Abloh in Milan, Italy in 2012. The brand specialises in seasonal men’s and women’s lifestyle and streetwear and has more than 25 stores globally. Off-White products are also stocked by internationally renowned department stores including Barneys in the US, Selfridges and Harrods in the UK and Le Bon Marche in France.
