Online shopping in Vietnam was continuing to increase and was well-positioned to hold the key to success for e-commerce in Vietnam, according to the MasterCard Survey on Online Shopping 2014.
The MasterCard Survey is commissioned annually and was conducted online from October to December last year in 14 Asia-Pacific countries and 11 Middle Eastern and African countries with a minimum of 500 respondents per country.
The number of Vietnamese people who shopped online in the last three months increased from 68.4 to 80.2 percent, recording the second highest growth rate (11.8 percent) in the Asia-Pacific region, the survey revealed.
