Clashing head-on with manufacturers who sell through its platform, China’s JD.com has introduced its own brand, Jing Zao.
Its initial 38 products range from towels to suitcases in similar style to Japan’s Muji or US luggage maker Samsonite, but at a lower price. Both companies sell their wares through JD.com.
JD.com knows which products are popular with customers and can tailor its offerings accordingly, plus it has its own logistics service for deliveries.
Its house brand follows its venture into physical retail stores. This month it introduced its first fresh-food supermarket in Beijing.
Meanwhile, JD.com has confirmed it is a co-investor in Vietnam’s Tiki e-commerce platform, becoming one of its largest shareholders.