PT Trans Media Corpora and CNBC have agreed a strategic partnership that will culminate in the launch of CNBC Indonesia.
The service, which will be based in Bahasa, Indonesia, will bring CNBC’s unrivalled content to the growing business community in South East Asia’s largest economy and the world’s fourth most populous country.
The partnership was signed in Jakarta by CNBC Chief, Mark Hoffman and Chairul Tanjung, Founder & Chairman of PT Trans Media Corpora’s parent company, CT Corp.
Hoffman Said; “This collaboration with Trans Media is a strong addition to the suite of strategic partnerships underpinning CNBC’s emerging markets strategy. We are pleased to bring CNBC’s unique and robust content proposition to millions of Indonesians in their local language, further opening the world of international business and finance to a growing economic powerhouse.”
“The primary objectives of the CNBC Indonesia venture are to facilitate global business conversations in Bahasa Indonesia, to educate our growing middle class, and to facilitate better information flow for decision making. This will help realize the full potential of the capital markets and businesses, accelerating the economic development of Indonesia,” added Tanjung.
Specific launch dates for the digital and TV services are expected to be announced later this year.
