Shein, the fast-fashion retailer, is looking at a tough road ahead as it aims for a valuation of up to US$50 billion in its highly anticipated IPO in Hong Kong. This is mainly due to new fees imposed on e-commerce parcels in Europe, which are expected to negatively affect sales growth and profits. The proposed valuation is a significant drop from the $100 billion valuation that the company held in 2022, during a funding round when it initially considered a New York listing.
The company generated global revenue exceeding $40 billion last year, alongside a net profit of nearly $2 billion, according to undisclosed sources. In comparison, the company’s 2024 filings in Singapore show $37 billion in revenue and a profit of $1.29 billion.
The company’s growth trajectory this year is likely to face setbacks, following the European Union’s introduction of a €3 fee on low-value e-commerce imports. This measure is aimed at curbing what the EU believes to be unfair competition from China. Shein’s CEO, Sky Xu, will need to reassure investors that this is a temporary setback, with growth expected to rebound in 2027. A significant portion of Shein’s products are manufactured in China, and Europe accounts for a third of the company’s revenue.
Eddie Tam, Chief Investment Officer at Central Asset Investments in Hong Kong, voiced his concerns about the company’s valuation, stating, “If its valuation is $40 billion, I think that’s still a bit expensive. But if it’s closer to $30 billion, maybe it looks more attractive,” He further added that the new European fees will significantly impact the company’s performance.
Before the imposition of the new fees, e-commerce parcels worth less than €150 (US$171.96) entered the European Union duty-free. Now, each parcel is subject to €3 fees per customs code, which means a parcel with five different items could be charged €15 in duties.
One e-commerce industry analyst, Juozas Kaziukenas, noted the significant impact of the fee increase by stating, “If you’re used to buying €3 T-shirts on Shein, those are now double the price which is quite significant, even if they’re still cheaper than local alternatives.”
To better navigate the new fee structure, Shein has been expanding warehouse space in Wroclaw, Poland, and shipping popular products to the EU in bulk. However, like its competitor Temu, the company has cut back advertising spending in Europe as it monitors consumer reactions to the price increases.
What is the primary challenge facing Shein’s upcoming IPO?
The main challenge is the new fee imposed by the European Union on e-commerce imports, which is likely to affect the company’s sales growth and profits.
How has Shein been preparing for the change in the European Union’s e-commerce fee structure?
Shein has been expanding its warehouse space in Wroclaw, Poland, and shipping popular products to the EU in bulk. It has also reduced advertising spending in Europe.
What was the valuation of Shein during its 2022 funding round, and how does it compare to the expected valuation in the upcoming IPO?
During the 2022 funding round, Shein was valued at $100 billion. However, the company is seeking a valuation of $40 to $50 billion in the upcoming IPO, indicating a significant drop.
