The Hong Kong branch of Rigby and Peller is using a smart fitting room mirror to help customers work out their ideal bra size.
For many women, especially young ones, being fitted for a bra is an embarrassing experience that they seek to avoid, often resolving to buying ill-fitted lingerie instead.
Now, lingerie store Rigby and Peller is offering a high-tech alternative via a smart mirror, which scans the customer in the fitting room and calculates their ideal bra size.
To begin, customers stand front of the changing room mirror and hold their arms out. Then, they rotate slowly, turning 360 degrees, while the inbuilt camera takes 140 body measurements.
The technology then calculates the customer’s ideal bra size, giving them a unique shape ID.
