UK-based sports merchandise giant, Sports Direct, has marked its debut in the Philippine market through a collaboration with Map Active, a sports and lifestyle retailer.
The first ever Sports Direct store, situated at Ayala Malls Manila Bay, boasts a large variety of sports clothing, shoes, gear, and accessories. The categories span from football, running, training, outdoor activities, and swimming, to racket sports such as badminton, pickleball, and tennis.
The store will feature in-house brands such as Karrimor, Everlast, Lonsdale, Slazenger, and USA Pro. In addition, it also carries internationally renowned labels including Nike, Adidas, Skechers, New Balance, Converse, Lotto, Diadora, Airwalk, Ellesse, Speedo, Wilson, and Yonex.
Map Active Philippines’ head of marketing, Bea Madrid, stated that Ayala Malls Manila Bay was a strategic choice for Sports Direct’s local launch.
“We are continually supported here, and we appreciate the opportunity to collaborate and establish our brand in such a prime location to best cater to the market,” Madrid said.
Sports Direct has ambitious plans for further expansion in the Philippines, with more store inaugurations planned for the forthcoming year. While the initial emphasis is on Metro Manila, the company is also considering expanding into regional markets.
“This is just the beginning,” declared Anil. “Now that we have launched our first-ever store at Ayala Malls Manila Bay, we are excited about opening more outlets next year to engage with more communities and promote an active, healthy lifestyle nationwide.”
What is the range of sports categories covered by Sports Direct?
Sports Direct offers a wide range of sports apparel, footwear, equipment, and accessories across various categories including football, running, training, outdoor activities, swimming, and racket sports such as badminton, pickleball, and tennis.
What brands will be available at the Sports Direct store in the Philippines?
The store will carry in-house brands like Karrimor, Everlast, Lonsdale, Slazenger, and USA Pro, and globally recognized labels such as Nike, Adidas, Skechers, New Balance, Converse, Lotto, Diadora, Airwalk, Ellesse, Speedo, Wilson, and Yonex.
What is Sports Direct’s expansion plan in the Philippines?
Sports Direct plans to open more stores in the Philippines next year, with a focus not only on Metro Manila but also on regional markets.
