Starbucks Singapore has opened its largest store yet.
Operating in Jewel Changi, the two-storey flagship store will serve a mix of quality coffee experiences and localised offerings.
Upon entry, visitors are greeted by a layered wooden storefront, inspired by the textures of coffee-farm landscapes. At the front and centre of the store stands a sprawling coffee bar shaped like a coffee bean. It is designed with cross-sectional honeycomb patterns carved on the wooden material for added texture.
“Our Starbucks Jewel flagship store brings to life our vision for the Starbucks brand in Singapore – with the depth of our coffee expertise, our strength in store design and experience, and our pipeline of meaningful product innovations to elevate the customer experience – this is the epitome of our coffee leadership in Singapore,” said Starbucks Singapore GM Patrick Kwok.
Beyond the exclusive local menu at the flagship, the space pays tribute to the whole coffee journey in the duplex’s lush indoor landscaping, polished interiors and artisanal woodwork. The bar features the VA388 Black Eagle Espresso Machine – a familiar sight at the World Barista Championships – which allows the barista full control over the consistency and precision in every aspect of a coffee, from bean ratio to brewing time and water temperature.
To reinforce the local touch to the menu, Starbucks Singapore has also partnered with homegrown ice-cream parlour Udders. Dessert fans can take their pick from a series of coffees paired with ice cream, including a classic affogato.
