A pop-up shop designed like a New York subway car has been launched by luxury brand Coach Hong Kong at Lane Crawford in IFC, Central.
As well as showcasing Coach’s latest collections, the Art of Expression pop-up shop offers customisation of leather bags for customers.
Running until August 22, the rose gold pop-up shop pays homage to the home of Coach, New York City, and features graffiti and music to match. The life-size subway recreation also includes a mosaic wall ideal for selfies, which can be pimped in an interactive photo booth by adding Coach stickers, graffiti and other effects before being emailed.
Inside the subway car, Coach showcases its pre-fall and fall collections for women and men, including floral print dresses and skirts reminiscent of the ’30s, embellished t-shirts and high-top trainers with NASA details.
A Coach craftsman is available to add the brand’s signature leather Tea Roses to iconic Dinkys, personalise leather bags and wallets with a monogram or Coach stamp, or add a new glove-tanned leather strap of choice to bags.