pop up

Retail Asia22/01/2019

Fashion designer Rick Owens has launched his second collaboration with footwear firm Birkenstock, with pop-ups expected in Hong Kong and Shanghai. The Rick Owens x Birkenstock collection debuted exclusively at Le Bon Marche in Paris, and will not be available online until February 8. The pop-ups in Hong Kong and Shanghai are scheduled for January […]

Retail Asia31/10/2018

International skincare and beauty firm Estee Lauder has featured AI technology in its Estee Wonderland Christmas campaign in Hong Kong. The Quantum Human technology is an automated AI scan-to-avatar system that makes the customer the hero or heroine in their own virtual fairy tale. The carousel-themed Estee Wonderland promotion also features pop-up counters, where visitors […]

Retail Asia23/10/2018

High-end Italian jewellery house Bvlgari has opened a pop-up retail place this month in Singapore. Located on level one of the ION Orchard mall, the “Pop (Up) Corn” shop is decked out in saccharine pink and blinking neon lights and takes inspiration from 60s Italian theatre. It is also a mini-reproduction of the Italian luxury brand’s […]

Retail Asia11/12/2017

SK-II opens a pop-up store of 2017 PITERA Essence Change Destiny Limited Edition at the Seocho-gu Central City Famille Station in Seoul for the holiday season. This pop-up store is designed with a variety of experience spaces and a wide range of enjoyment under the concept of a unique Pop Art design of the bottle […]

Retail Asia07/08/2017

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A pop-up shop designed like a New York subway car has been launched by luxury brand Coach Hong Kong at Lane Crawford in IFC, Central. As well as showcasing Coach’s latest collections, the Art of Expression pop-up shop offers customisation of leather bags for customers. Running until August 22, the rose gold pop-up shop pays […]

Retail Asia15/06/2017

Japan’s Porter Stand has opened up a temporary store in Osaka. The new Porter Stand pop-up will open for a limited-time at the Hankyu Umeda head office in Osaka. It is the first time the brand will open a store in the western Japan area. Inside the new pop-up shop, customers will find Porter Stand’s classic series, […]

Retail Asia29/12/2016

French fashion maison Balenciaga has opened a new pop-up store in Osaka, adding to the five standalone boutiques already retailing in the Japanese city. The Parisian label has its sights set on pushing its newest ‘it’ handbag – the Bazar Shopping Bag – onto the Japanese clientele. The new Osaka pop-up shop will house the […]

Retail Asia06/07/2016

South Korea’s Oriental Brewery (OB) has opened a pop-up store named MixxTail House at Sinsa-dong’s Garosu-gil in Gangnam. The Oriental Brewery pop-up offers a variety of cultural events and activities that visitors can enjoy while drinking OB’s MixxTail, the company’s fermented cocktail brand. The three-storey building includes a DIY Cocktail Bar, 3D Photo Zone, and an […]

Retail Asia30/05/2016

A Stradivarius mid-air pop-up store on a flight between Barcelona and Split is believed to be a world-first. Cabin crew on a flight from Barcelona to Split gave passengers mobile phones that came with an app, designed specifically for the event, for purchasing clothes from Stradivarius’ latest collection. Stradivarius says it believes the event marks […]

Retail Asia01/10/2015

More and more specialised retailers or service providers – ranging from barbershops to paint stores – are making appearances inside Korean department stores. These special shops are appearing as pop up stores rather than taking up permanent residence. The phenomenon is the result of retailers choosing pop up stores to publicise their brands, which allows […]

Tag: pop up

Rick Owens x Birkenstock launched second collaboration range in HK pop up

Estee Wonderland Christmas campaign uses AI technology

Bvlgari’s cinema themed pop-up at Singapore’s ION Orchard mall

SK-II to open pop-up store for Holiday limited edition

Subway theme for Coach Hong Kong pop-up

Porter Stand opens pop-up store in Osaka

Balenciaga opens Osaka pop-up

Oriental Brewery pop-up opens at Gangnam

Stradivarius mid-air pop-up a world-first

Pop up stores change Korea retail face