Tokyo is the latest stage for Suntory Holdings, as the renowned beverage maker unveils a concept shop dedicated to its handcrafted gin, Roku. This innovative move aims not only to promote the exquisite flavors of Japanese craft gin but also to reflect Suntory’s commitment to enhancing its spirits production capabilities.
Roku, which burst onto the scene in 2017, has quickly gained a global following. Available in around 60 countries, a remarkable 90% of its sales are generated from international markets. This speaks volumes about the growing appreciation for craft spirits worldwide, especially those with a distinctly Japanese twist.
As Suntory ramps up its investment in production capacity, it’s clear that the company is not just mixing drinks; it’s crafting a culture around them. Whether you’re an aficionado of fine spirits or just starting on your tasting journey, the world of Roku is one you won’t want to miss.
Given the brand’s burgeoning appeal, it’s intriguing to ponder — can gin really become the new sake? In the land of the rising sun, traditions are always at play, but there’s room for something new to shine.
What is the purpose of Suntory’s concept shop?
The concept shop aims to boost awareness of its Japanese craft gin, Roku, while showcasing Suntory’s commitment to enhancing its spirits production capacity.
When was Roku launched and how widely is it sold?
Roku was launched in 2017 and is currently sold in approximately 60 countries, with around 90% of its sales coming from markets outside Japan.
Is there a growing trend towards craft spirits in Japan?
Absolutely! The global fascination with craft spirits, especially those that carry a unique cultural identity like Roku, indicates a thriving trend in the market.
