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Retail Asia28/04/2020
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Electronics

Apple releases a new TV ad for its latest iPhone

6min0
Apple U.K. has just shared the company’s new 30-second ad for the second-generation Apple iPhone SE which officially launches today, right in the middle of a global pandemic. The iPhone SE (2020) borrows the look and the design of the iPhone 8 including the 4.7-inch LCD display with a 750 x 1334 resolution. That works out to an old school […]
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Retail Asia14/05/2019
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Electronics

Google removes apps from the Play Store for Ad fraud

4min0
A successful Android app developer with over half a billion installs to its credit is having its apps removed by Google from the Play Store. DO Global, based in China, has had 46 apps erased from Google’s Android app storefront after an investigation conducted by BuzzFeed found serious issues with the apps. Before Google started taking action […]
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Retail Asia14/03/2019
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Telecom

APAC mobile advertising market booming

3min0
The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%. This was the conclusion of the Global Trends in Mobile Advertising H2 2018 report by Smaato, which offers programmatic insights […]
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Retail Asia30/04/2018
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General

Facebook fighting a war against clickbaiting posts

1min0
Facebook will this week begin demoting news feed posts from people and pages that use clickbaiting to get greater reach. In what it describes as an effort to promote more meaningful and authentic conversations on the platform, Facebook staff have detected different types of clickbaiting – or in social media lingo, “engagement baiting” – to […]
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Retail Asia08/06/2017
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E-Tailing

AdColony Ups its Mobile Video Offering

5min0
AdColony, the largest independent mobile advertising platform, today announced the launch of Aurora™ HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora™ HD Video allows advertisers to immerse consumers into video content in a way never before seen in mobile advertising, […]
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Retail Asia09/05/2017
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General

Facebook warns again on ad growth, shares dip from high

5min0
Facebook’s total revenue went up 49 percent to $8.03 billion. Facebook’s shares dipped from a record high on Wednesday after the world’s biggest online social network warned investors once again that its advertising revenue growth would likely come down from current high levels. The warning appeared to outweigh Facebook’s surging quarterly profit and revenue, fueled […]
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Retail Asia11/01/2017
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Research

Global ad revenue on pace to $590b in 2017

3min0
Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US presidential election will drive 2016’s global advertising revenue growth to $532 billion. The advertising industry is about to turn the corner thanks to the global economy getting back on track, according to a new report released by IHS Markit. Advertising […]
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Retail Asia20/12/2016
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E-Tailing

Turner, Snapchat ink content, ad deal

3min0
Turner and Snap are expanding their partnership by bringing new brands to Snapchat’s Discover platform, extending live coverage of Turner’s premium sports events, and working with several Turner brands to develop Snapchat shows. The deal encompasses content, distribution and advertising centered around Turner’s leading portfolio of networks, programming, events and brands. “This deal marks the […]
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Retail Asia04/11/2016
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Research

Global Advertising Spend Growth to Slow Next Year

10min0
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in 2017. With the exception of newspapers and magazines, all major media channels are expected to record adspend growth this year and next. […]
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Retail Asia11/08/2016
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E-Tailing

Facebook moves to circumvent ad blockers

3min0
Facebook is looking to stop playing ball with ad blockers. On Tuesday, Facebook tweaked its desktop website in a way that renders traditional ad blocking useless. The company redesigned its ad formats to improve ad performance and expanded its controls so that users get to see those ads that are relevant. In addition, Facebook noted […]
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Retail Asia10/07/2016
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Food

Red Bull apologises to Indonesia over offensive ad

3min0
Red Bull has publicly apologised for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday. Red Bull has issued an apology in Indonesia’s national newspapers admitting it shot an advert at the 9th-century Borobudur temple “without permission from the appropriate authorities” The energy […]
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Retail Asia08/06/2016
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Telecom

Voot picks Ooyala to deliver ads

2min0
Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18, a joint venture between Viacom and the Network18 Group. The company is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and desktop experience. By moving its entire video library, including content from […]
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Retail Asia31/05/2016
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E-Tailing

Imposium launches cloud-based ad platform

2min0
Imposium has launched a platform that provides marketers, advertisers, media planners, buyers, and creative directors to harness personalized, dynamic, contextualized video. The eponymous platform is a real-time video ad generator that promises to deliver algorithmic video for commercials and entertainment with a highly personalized, one-to-one viewer experience. The platform analyzes existing customer profiles and behavior […]
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