AdColony, the largest independent mobile advertising platform, today announced the launch of Aurora™ HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora™ HD Video allows advertisers to immerse consumers into video content in a way never before seen in mobile advertising, delivering branding and engagement goals with TV-like reach.
Powered by AdColony’s Instant-Play™ technology, the video gives marketers access to powerful graphic capabilities, interactive content that is enhanced with haptic effects and other native mobile capabilities that result in an experience for the viewer that is more immersive than anything else in market.
“The future of Mobile Video is here, and, it is very different from what anyone has experienced yet,” explained Vikas Gulati, managing director of AdColony for Asia Pacific. “Video ads have always been a one-way street, yet, users want more than that. They want custom graphic effects that provide a life-like experience and content that rewards them for interacting with it.”
From creating fully shoppable video experiences, to changing backgrounds, to switching between concurrently-running videos, Aurora™ HD Video allows users a range of ways to interact and personalise the experience on their screens.
As one of its first advertisers, AdColony partnered with Disney to launch a mobile campaign for its global blockbuster release: Pirates of the Caribbean: Dead Men Tell No Tales which ran in the U.S. and APAC.
The campaign comprises an online treasure hunt that allows users to unlock rewards by engaging with the content in front of them. As a custom trailer for the film played, consumers tapped specific items on the screen, and were rewarded with exclusive video content from the film for everything they found. You can experience the video here.
Added Gulati: “Mobile is no longer just an extension of TVs or digital videos. Mobile creative requires crystal clear sound and picture quality, buffer-free video playback in apps, and a variety of post-video experiences to drive consumer actions. We are excited to have Disney as our very first Aurora™ advertiser and look forward to delivering results on brand and performance levels.”
The Evolution of Instant-Play™ HD
AdColony has been a leader in mobile video since 2011, when they launched Instant-Play™ HD video, a proprietary technology that ensures crystal clear, buffer-free video playback in apps. AdColony also pioneered the ability to engage with mobile video with their 2013 launch of dynamic end cards that provide the viewer with a variety of immersive, engaging post-video experiences to drive consumer actions. Since bringing these products to market, AdColony has run over 26 billion minutes of mobile video ads, and driven 78 billion impressions.
The Aurora™ video suite is powered by the AdColony 3.1 SDK. AdColony’s SDK is currently in more of the top 1,000 apps than anyone outside of Google, and this deep integration with top publishers allows advertisers to access the company’s latest and most innovative technology in the most popular apps in the world.