Tag: adidas

Retail Asia03/07/2018
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Singapore’s VivoCity mall has opened a new 3000sqm basement extension housing 10 fashion, athleisure and lifestyle brands. Mapletree Commercial Property Management VP for marketing communications Gwen Au said the new extension will allow shoppers to discover new retail concepts and expanded fashion and lifestyle collections. A new escalator lobby has been constructed leading through the […]

Retail Asia20/06/2018
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Adidas Originals has launched its newest silhouette ‘Point of Deflection System’, which allows customers to create their own sneakers. Inspired by Adidas’ iconic 90s ‘POD System’ technology and engineered with a podular sole unit, the new silhouette is built to create natural motion, flexibility and comfort. To celebrate the launch, global creators including Cali Thornhill […]

Retail Asia31/05/2018
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Tmall and Intersport unveiled a co-branded store in Beijing yesterday, complete with interactive features that offer consumers in China a more engaging and informative shopping experience. Under the new name “Tmall x Intersport,” the two-story, 1300sqm space that sits in Beijing’s tourist hotspot Qianmen has been transformed into a futuristic megastore. The revamp underscores that more […]

Retail Asia11/05/2018
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Factories in Vietnam produced 44 percent of Adidas footwear volume in 2017, up from 31 percent in 2012. The chief executive of Adidas expects a shift in its sourcing of footwear from China to Vietnam to continue although he shrugged off concerns on Wednesday about the possible imposition of U.S. tariffs on Chinese-made shoe. Factories […]

Retail Asia26/04/2018
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Adidas has appointed a Kiwi as its new president of Adidas North America. Former Adidas New Zealand product manager Zion Armstrong will oversee American operations from 1 July, succeeding Mark King, who has decided to step down after a long career with the company. Armstrong, who has co-led Adidas North America as general manager together with […]

Retail Asia24/04/2018
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Global sportswear brand Adidas has signed on a second franchise partner in Australia as it looks to expand its mono-branded retail footprint locally. Atomic Group, which is owned by Sportsco managing director Tom Kiing, will be entrusted with the brand and will look to “quickly build up” adidas’ local store network, which is currently made […]

Retail Asia09/04/2018
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Global sportswear brand Adidas is shifting its retail model with the times and will look to store closures in coming years alongside an increase in its digital investment. In an interview, chief executive Kasper Rorsted, who has overseen a revitalisation in Adidas’ forward looking targets since stepping into the top job in 2016, said that […]

Retail Asia22/12/2017
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After scarcely a month, Chinese entertainer Jackson Yi from boy band TFBoys has already created a stir as brand ambassador for clothing and footwear label Adidas Neo. Following his appointment, on his birthday, Adidas Neo launched three online and offline interactive marketing activities targeting his fans. His first assignment was a Jackson Yi gift box, […]

Retail Asia07/12/2017
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In its first three days, Nanchang Capital Outlets generated sales of more than RMB21.8 million (US$3.2 million) with customer traffic exceeding 1.8 million. It is the second outlet project this year for Beijing Capital Grand, the commercial property arm of Beijing Capital Land, and its sixth outlet project in China. It is also the company’s […]

Retail Asia05/12/2017
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Oakley China has its first dedicated store, in Xinjiekou’s Deji Plaza, Nanjing. The Nanjing store follows the opening in Shanghai of a one-of-a-kind store for the group, being half Oakley and half Ray-Ban. “This Nanjing store is the first Oakley-only store in China, and it not only glasses focused.” It also offers the brand’s speciality […]

Retail Asia17/11/2017
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AW Lab Singapore has opened a store in Suntec City, the first brick-and-mortar outlet in Asia Pacific for the Italian sports apparel retailer. Covering 2630sqft (240sqm), the store has a futuristic concept that invites young people to “play with style”. Whited out from floor to ceiling with blocks of bright colours, the outlet features ultra-sleek […]

Retail Asia11/09/2017
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Sports Central’s new Adidas HomeCourt Concept Store on the ground floor of the SM Megamall in Ortigas, Metro Manila, brings together innovation in both design and retail. Covering 279sqm, the store is designed as a retail space offering a sporting arena experience. Customers are welcomed by a bold, distinctive Arena Facade, similar to the entry […]


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