Oakley China has its first dedicated store, in Xinjiekou’s Deji Plaza, Nanjing.
The Nanjing store follows the opening in Shanghai of a one-of-a-kind store for the group, being half Oakley and half Ray-Ban. “This Nanjing store is the first Oakley-only store in China, and it not only glasses focused.”
It also offers the brand’s speciality activewear for such outdoor sports as skiing, cycling and running, and is situated beside other sporting giants Evisu, Nike and Puma, and is across from Adidas.
Owned by Luxottica, Oakley works not only with Ray-Ban in China but with LensCrafters, another US retailer of prescription eyewear.
Attending the official opening were Oakley president of retail for greater China Alessandro Donadelli, and LensCrafters, Ray-Ban and Oakley GM for greater China Carl James.