Advertising

Retail Asia14/02/2017

InMobi, an India-based mobile advertising platform provider, will invest up to US$50 million within the next five years to expand its business in Indonesia. InMobi founder and chief executive officer Naveen Tewari said in Jakarta on Monday that the company would focus its investment on developing a mobile video advertisement and customer-relationship management platforms. “We […]

Retail Asia15/01/2017

The majority of consumers, at least in the US, are fine with the idea of ads on IoT devices, according to an Interactive Advertising Bureau (IAB) study on consumer adoption patterns and trends. In the survey of 1,200 US adults, 65% of IoT device owners said that they are willing to see ads on their […]

Retail Asia25/09/2016

While penetration of smartphones and mobile services continues to increase in Asian markets, mobile advertising is not as prevalent as is assumed. Brand owners still allocate a substantial amount of money to advertise on conventional media. According to data from the Asia Pacific branch of the Mobile Marketing Association (MMA), the average company in Asia […]

Retail Asia17/08/2016

Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service. In Asia, the service has launched in South Korea, Taiwan, Thailand, Philippines, and Vietnam, and will soon be available in Indonesia and Malaysia as well. The enhanced CMM tool combines Facebook’s […]

Retail Asia02/08/2016

The photograph below is from a Longines advertising campaign, and features arguably India’s most famous Bollywood star, Aishwarya Rai. Some might consider it elegant, others “hi-so” in certain parts of Southeast Asia. But in Malaysia, religious zealots have fined a non-Muslim watch retailer for displaying a poster in-store featuring this same Aishwarya Rai photo. According to […]

Retail Asia26/07/2016

Ooyala now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video. A part of Ooyala Live and its ad-serving platform, Ooyala Pulse, the technology provides smooth transitions between ads and content during live feeds for seamless, TV-like playback. SSAI helps circumvent ad blockers so customers can reclaim lost revenue. […]

Retail Asia25/07/2016

Google first unveiled and rolled out its Accelerated Mobile Pages (AMP) project in October last year in a bid to allow content to load faster on mobile devices. Last week the company announced a solution designed to address the problem of slow loading ads. For the uninitiated, AMP is an open-source project that allows a […]

Retail Asia10/07/2016

Red Bull has publicly apologised for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday. Red Bull has issued an apology in Indonesia’s national newspapers admitting it shot an advert at the 9th-century Borobudur temple “without permission from the appropriate authorities” The energy […]

Retail Asia19/04/2016

Yooya said it has achieved over four billion lifetime views, with more than 2.75 billion added in the last seven months, driven by a combination of an increasing number of distribution partners and a growing stream of compelling new content. This development coincides with Yooya securing $3 million at a post-money valuation of $13 million […]

Retail Asia04/02/2016

Picture the following scenario: You walk into your favourite apparel store and your smartphone beeps with a push notification “Welcome back Linda! Only for today, we are giving you a 20% discount on all skirts”. You decide to finally get that blue skirt you have your eyes set on for weeks and decide to take a […]

Retail Asia08/05/2015

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CHINESE brands are generally outperforming their multinational counterparts in terms of consumer preference as they’re quicker to catch up with latest media trends and bold with new marketing campaign formats, industry experts noted. “Chinese entrepreneurs and marketers have a better understanding of local consumers and are quick to adapt to new marketing trends and Chinese […]

Retail Asia08/05/2015

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The supermarket wars have pushed two of Australia’s big advertisers in different directions, with No. 1 supermarket Woolworths revving up its spending while Coles winds its down. Woolworths is estimated to have spent $18.8 million on traditional advertising from January to March this year. This was an 8 per cent increase on its $17.4 million […]

Retail Asia14/01/2015

American jeweler Tiffany & Co makes its first foray into featuring same-sex couples in its advertising with its new engagement campaign for 2015. A rep for the jeweler didn’t release the guys’ names because despite being extremely attractive, they are not professional models.

Tag: Advertising

InMobi sees gold in Indonesian ad market

Consumers willing to accept ads on IoT devices

Marketers prefer prudent spending on mobile advertising

Kantar Worldpanel partners with Facebook to expand advertising measurement service

Government fine watch shop over Aishwarya Rai photo

Ooyala launches server-side ad insertion

Google rolls out Accelerated Mobile Pages for ads

Red Bull apologises to Indonesia over offensive ad

Yooya exceeds 4b views

Bluetooth Beacons – Malaysia’s Retail Future

China brands favoured by domestic consumers in marketing, experts say

Woolworths ads not so cheap, but Coles ads down, down

Tiffany & Co debuts its first same-sex couple ad campaign