Tag: brand awareness

Retail Asia04/01/2018
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2min0
The pop-up is designed as a dream-like container; it represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity. Around the train, the illuminated platforms host a series of small installations that complement the main aesthetic experience embodied by the train including Christmas […]

Retail Asia15/05/2015
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5min
Playboy is using its massive brand awareness in China to drive an expansion of its apparel range and enter new retail categories. US-based Playboy Enterprises has signed a new 10 year licensing agreement with Handong United to manufacture and distribute an expanded assortment of men’s and women’s fashion apparel, including casual fashion apparel, formal and […]


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