Elle

Retail Asia23/03/2021

The virtual and interactive experience will replicate the brand’s flapship Ginza store and will serve as a space to present its Spring/Summer 2021 collection. Customers will be able to purchase items from the collection by selecting the digital items in store for one month, beginning from March 19. The experience will live exclusively on Elle Japan […]

Retail Asia04/12/2018

Struggling fashion retailer Esprit has tapped a former Burberry and Tommy Hilfiger executive to become its chief product and brand officer. Mia Ouakim will take up the new role – a crucial post in the brand’s turnaround plan – in February, reporting to the group CEO. She will be responsible for managing the product creation […]

Retail Asia24/01/2018

Chinese messaging app WeChat has launched its first cashierless pop-up store in Shanghai. The Tencent company has teamed with more than 300 merchants, including EasyGo and Elle, as well as shopping mall The Mixc to build up its first “flash retailing” pop-up store. By scanning a QR code via WeChat, customers can enter the store. […]

Retail Asia17/12/2015

Chinese e-commerce giant Alibaba Group announced on Friday that it is acquiring Hong Kong’s English language newspaper South China Morning Post (SCMP) and its other media assets. It said the agreement will see Alibaba’s digital expertise being merged with SCMP’s heritage and editorial excellence. “This is a proposition that is in high demand by readers […]

Tag: Elle

Burberry Japan opening a virtual showroom in partnership with Elle

Esprit appointed new chief product and brand officer

WeChat launches first pop-up store in Shanghai

Alibaba acquires Hong Kong’s South China Morning Post