Etude House

Retail Asia25/01/2019

Amorepacific-owned makeup brand eSpoir has launched in Thailand via cosmetics retailer chain Eveandboy. Nearly 130 eSpoir products are available at Eveandboy stores at Siam Square One shopping mall and at Terminal 21 near Asoke Station. The highest-profile eSpoir products include Dewy Face Glow moisturiser with hyaluronic acid, No Wear Lipstick, and Pro Tailor Foundation Be […]

Retail Asia06/12/2018

Lazada has pledged to remove any counterfeit South Korean goods from its platform in a Memorandum of Understanding signed with the Korea Intellectual Property Protection Agency (KOIPA). It is reportedly the first time a Southeast Asian e-commerce company has reached an agreement with the Korean IP regulator and reflects the growing popularity of Korean beauty […]

Retail Asia06/06/2018

Two Korean cosmetics brands Nature Republic and Etude House have opened their first outlets in Saudi Arabia. Nature Republic has signed an agreement with local retailer Fawaz Alhokair to open the first store in the capital city of Riyadh, the first of up to five outlets in the country. Saudi Arabia is the brand’s 19th […]

Retail Asia23/03/2018

Unsafe levels of the heavy metal antimony have led to the South Korean government banning 13 cosmetics products. Some of the products, including eyebrow pencils from 3CE and Etude House, were previously available in Hong Kong and have been taken off store shelves. According to the Ministry of Food and Drug Safety in South Korea, […]

Retail Asia21/03/2018

Amorepacific-owned beauty brand Etude House has arrived in the Middle East with the first store opening in Dubai. The standalone store is located inside Dubai Mall, the world’s largest shopping centre, boasting 80 million visitors a year. All of Etude House’s best-selling products including Double Lasting Foundation, Dear My Blooming Lips and Real Powder Cushion […]

Retail Asia26/01/2018

Korean eco-cosmetics brand Innisfree has partnered with Snoopy to release a limited-edition collection for the Year Of The Dog. Called Innisfree x Snoopy, the collection includes five-pastel-shade nail polish, creamy tint, cushion and palette cases, with images of a smiling Snoopy front and centre of the packaging. The whole collection is available on Innisfree’s website, […]

Retail Asia18/08/2017

Etude House Malaysia launches its first flagship store today, at Sunway Pyramid in Selangor, complete with customisable lipsticks. The Korean skincare brand’s new store features a “Find Your Look” section offering a choice of nine signature looks, a makeup studio and an all-new range of personalised lipsticks. The customisable Dear My Glass Tinting Lips-Talk collection […]

Retail Asia15/05/2017

Etude House opened its flagship store in Myungdong on May 10. The flagship store was designed as part of a customer-focused campaign that embodied the brand’s slogan “Life is sweet”, which means positive energy and value in their twenties. A three stories Etude House flagship store provides various service. The store allows customers to have […]

Retail Asia14/03/2017

Korean beauty products brand Mamonde has launched an e-commerce site on Lazada to introduce its skincare and makeup products into Singapore. Mamonde’s USP is using flower extracts in its products. Camellia, hibiscus, honeysuckle, lotus and magnolia blooms are hand-picked and frozen or heat dried, with the active ingredients then being extracted. There are plans to […]

Retail Asia07/01/2017

China’s new import tax regime has enabled cosmetics giants AmorePacific and Estee Lauder to lower their prices in China by up to 30 per cent. AmorePacific’s China division says it will reduce Mainland cosmetics prices for 327 lines under the brands of Etude House, Innisfree, Laneige and Sulwhasoo by 3 to 30 per cent from […]

Retail Asia17/10/2016

The Korean eco-cosmetics brand Innisfree has officially launched in the Vietnam market. The first Innisfree Vietnam store will open at 257 Hai Ba Trung St in District 3, on the edge of Ho Chi Minh City’s CBD on October 29. Vietnam is the ninth overseas market that Innisfree has chosen for international expansion. The brand […]

Retail Asia04/10/2016

With a new brand positioning, Korea’s Etude House has been making inroads in the global cosmetics market this year. Previously tagged Princess Fantasy, its new positioning line is Sweet Dream. Its makeover includes more sophisticated visuals in its advertisements and packaging designs, plus a new slogan, “Life is Sweet”. The aim is to symbolise the […]

Retail Asia06/05/2016

Korean cosmetic shops that sell various brands under one roof have steadily expanded their presence across the country, giving sophisticated customers more options, according to industry sources. AmorePacific, South Korea’s No. 1 cosmetic company, operates about 1350 multi-brand stores, called Aritaum nationwide, which offer a wide selection of its products, including such mass brands as […]

Retail Asia10/03/2016

Scores of high-end cosmetics companies are setting up shop on Alibaba Group’s Tmall.com online marketplace as eCommerce continues to gain ground as a critical marketing and sales channel for reaching China’s increasingly sophisticated consumers. At the recent Tmall Beauty Awards ceremony in Shanghai, which celebrated the top cosmetics brands operating on the eCommerce platform, Alibaba […]

Tag: Etude House

Amorepacific’s eSpoir sets foot in Thailand

Lazada to tackle counterfeit Korean products more seriously

Etude House and Nature Republic debut in Saudi Arabia

These 13 Korean Beauty Products Are Being Recalled From The Market

Amorepacific’s Etude House opens store in UAE, first in Middle East

Innisfree Launches Snoopy-Inspired K-Beauty Makeup Collection

Etude House Malaysia launches flagship

Etude House opened its flagship store in Seoul

Mamonde launches Singapore site on Lazada

Tax changes lower Mainland cosmetics prices

Innisfree Vietnam marks maiden store

Korea’s Etude House refreshens image

Multi-brand Korean cosmetic shops thrive

Tmall driving more than sales for top beauty brands