Amorepacific-owned beauty brand Etude House has arrived in the Middle East with the first store opening in Dubai.
The standalone store is located inside Dubai Mall, the world’s largest shopping centre, boasting 80 million visitors a year.
All of Etude House’s best-selling products including Double Lasting Foundation, Dear My Blooming Lips and Real Powder Cushion are available at the store.
For the Middle Eastern launch, Amorepacific said it studied makeup trends in the region for a long time to develop products tailored to locals.
Etude House will open its first Kuwait store at the Avenues Mall on Thursday, followed by Saudi Arabia within the first half of this year.
This year, Amorepacific has been boosting its international business. It has recently brought Mamonde to the US and Laneige to Australia.
Its eco brand Innisfree also opened in Tokyo last Friday with a two-storey store.