hasbro

Retail Asia31/12/2018

Global luxury group Richemont has joined the Alibaba Anti-Counterfeiting Alliance, a partnership between the e-commerce giant and brands that works to protect intellectual property rights on Alibaba’s platforms. Geneva, Switzerland-based Richemont is now among the 115 members from 16 countries and regions that are a part of the IP alliance, as well as the latest from the luxury […]

Retail Asia10/12/2018

Shopping mall Marina Square has been chosen as the venue for the world’s first Nerf family entertainment centre. The Nerf Experience Singapore will open in the second half of next year, following a licensing agreement between Kingsmen Creatives subsidiary Nax Singapore and the Nerf brand’s parent Hasbro who will co-conceptualise, create, build and operate multiple […]

Retail Asia16/01/2018

Danish toymaker Lego is teaming up with Chinese internet giant Tencent Holdings to jointly develop online games and potentially a social network aimed at Chinese children. Privately-owned Lego has seen a slowdown in sales growth in recent years, but the Chinese market has been a bright spot with sales growing 25-30% in 2016. It is competing with Barbie […]

Retail Asia12/06/2015

Hasbro is about to reach at Licensing Expo 2015 to highlight its highly effective portfolio of worldwide franchises, together with Transformers, My Little Pony, Nerf, Monopoly and Jem and the Holograms. Lately named a prime 10 international licensor by license! International journal, hasbro continues to leverage its model tales throughout all leisure and advertising platforms and […]

Tag: hasbro

Richemont joins Alibaba’s IP alliance on brand protection

World’s first Nerf experience centre coming to Marina Square in 2019

Toymaker Lego teams up with Chinese internet giant Tencent

Hasbro reveals new retail partnerships