Hasbro is about to reach at Licensing Expo 2015 to highlight its highly effective portfolio of worldwide franchises, together with Transformers, My Little Pony, Nerf, Monopoly and Jem and the Holograms.
Lately named a prime 10 international licensor by license! International journal, hasbro continues to leverage its model tales throughout all leisure and advertising platforms and increase its portfolio of manufacturers throughout a number of shopper merchandise classes.
“Hasbro has advanced right into a wealthy portfolio of numerous and extremely progressive segments related by one widespread objective: the activation of our franchises throughout each potential medium,” stated Simon Waters, GM, SVP of leisure and licensing with Hasbro.
“2014 was the most effective yr in hasbro’s licensing historical past and we’re poised to proceed that momentum in 2015, main with an unimaginable story-driven leisure technique and immersive content material in a number of types and codecs to strengthen shopper engagement with our franchise manufacturers.”
On the expo, Hasbro will unveil new international relationships throughout quite a lot of shopper classes, together with:
Fyodor Golan
The My Little Pony model continues to be a trendy favourite as UK designers Fyodor Golan introduce “Rainbow Wheel,” a colourful assortment of luxurious womenswear starting from quilted puffer jackets to beaded night robes. The road can be out there in main department shops all over the world, together with Selfridges within the UK, Lane Crawford in Hong Kong, Harvey Nichols in Kuwait, and Luisa By way of Roma in Italy, which can launch the gathering in retailer with a My Little Pony model takeover of its flagship location this summer time.
Philipp Plein
Acclaimed German designer Philipp Plein debuts eye-catching, excessive style Transformers branded shirts for males at Philipp Plein luxurious shops worldwide, taking the long-lasting autobot characters right into a recent new trend dimension.
CNPC (China Nationwide Petroleum Company)
In China, Transformers followers can gasoline up with branded fuel playing cards distributed via CNPC, which operates greater than 20,000 service stations all through the nation.
Key properties on show on the present embrace Hasbro’s Transformers and My Little Pony manufacturers. The Transformers model continues to carve out its place in popular culture historical past with a complete model strategy that delivers merchandise and experiences for followers of all ages. Licensees throughout the globe have prolonged the blockbuster model with age-appropriate merchandise and retail packages spanning quite a lot of classes together with digital, trend, toys and video games, digital gaming, and publishing.
The My Little Pony model has solidified its place as a worldwide perennial favourite, with a worldwide presence in 71 nations and throughout all main shopper merchandise and promotional classes. The wealthy storyline and forged of characters from the “My Little Pony: friendship is magic” animated collection, at present in its fifth season and airing on tv in over 180 territories, has expanded the model into an array of licensing classes, together with greater than 30 publishing companions, digital storybook apps, a well-liked comedian collection, wheeled items, magnificence merchandise and even couture with attire occasions and window shows at shops reminiscent of Selfridges division retailer (UK) and H&M. In 2015, H&A, the main youngsters’s licensed washing & bathing provider within the UK, is launching a variety of tub bubbles, tub equipment and present units for teenagers aged three to 6, based mostly on the My Little Pony model.