Tag: Marketing

Retail Asia16/01/2019
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6min0
Indian retail industry has seen tremendous transformation and growth in the last few years and has become one of the most favourable market for global investment. The vibrant industry, hugely shaped by changing policies and consumer behaviour is adopting technology not only to understand changing consumer preferences but also to enhance shopping experiences. Innovations have […]

Retail Asia15/01/2019
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3min0
Media giant Yeah1 Group has acquired ScaleLab, a U.S. Youtube multi-channel network, for $20 million. ScaleLab is expected to receive $12 million upfront and another $8 million later if business targets are achieved two years after the merger. ScaleLab executives have said the company agreed to the sale because it requires an infusion of funds […]

Retail Asia10/01/2019
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2min0
L’Oreal is now accepting applications from students in Korea for its annual global marketing competition “L’Oreal Brandstorm 2019.” The mission for this year’s competition is to “invent the future skin care experience for health-conscious consumers.” Contestants need to choose one brand from L’Oreal’s Active Cosmetics division, such as Vichy or La Roche-Posay, and propose a […]

Retail Asia03/01/2019
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3min0
Logistics provider DHL Express enumerated a few hacks on social media selling. As Filipinos search for gift ideas especially this holiday season, it is crucial for social media sellers to get their products to stand out and top their customers’ feeds. Nailing these two can increase their chances of converting followers into customers. Distilled from […]

Retail Asia06/12/2018
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3min0
Samsung Electronics announced on Tuesday it will extend its partnership with the International Olympic Committee (IOC) through 2028, from the original 2020 end date of the collaboration. The two parties signed an agreement at a ceremony at the Hotel Shilla in central Seoul in the presence of IOC President Thomas Bach and Samsung Electronics Vice […]

Retail Asia03/12/2018
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2min0
Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador. The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include discounts of up to 80 per cent for the one-day-only promotion. To draw attention to the sale day, […]

Retail Asia30/11/2018
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5min0
Thanks to positive Hong Kong market sentiment and lower gold prices, Luk Fook Holdings has reported a 25.1 per cent boost in sales in the September half year. The company says sales totalled HK$7.859 billion (US$1 billion) compared with $6.283 billion in the same period last year. Profit attributable to shareholders soared 27.9 per cent […]

Retail Asia27/11/2018
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9min0
Dolce & Gabbana has cancelled a high-profile catwalk show in Shanghai following an outcry over what many in China perceived to be a racist marketing campaign. The Italian brand products have now been dropped by e-commerce giants Alibaba, JD and Yoox Net-A-Porter. Leading Chinese e-commerce platforms Alibaba and JD.com were joined by Suning, VIPshop, Secoo […]

Retail Asia21/11/2018
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3min0
With more women spending more on eating out, they have become linchpins of the F&B industry, a study indicates. A new survey by HCMC-based market research firm Decision Lab finds that female consumers can make or break the food and beverage industry of Vietnam. Average visits per capita by female consumers to the out of […]

Retail Asia20/11/2018
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14min0
Diversity, or lack thereof, is at the forefront of fashion industry discussions, with runways and advertising campaigns constantly—and rightly—scrutinised. Less has been said about diversity among prominent influencers, the new drivers of sales who are celebrated for their authenticity and ability to connect with customers. Thin, light-skinned women aren’t the only clothing shoppers, so why […]

Retail Asia20/11/2018
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3min0
The Falling Stars Challenge, a meme that has rocketed through Asia, features people posing as if they’ve fallen out of their luxury cars, with the luxury contents of their luxury bags spilling out on the pavement for all to see. The expensive goods are meticulously arranged so followers can admire the makeup, jewelry, shoes and other […]

Retail Asia08/11/2018
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35min0
Oscar de la Renta was early to Twitter, early to Tumblr and, yes, early to Instagram. So in July 2013, when the American fashion house debuted its fall advertising campaign via the app, the industry was hardly surprised. It was a little thing. An experiment. After all, the Norman Jean Roy-shot images would still run in […]

Retail Asia24/10/2018
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9min0
A commissioned study conducted by Forrester Consulting on behalf of Collinson, a global leader in loyalty and benefits, reveals that the majority of organisations do not understand what is driving customer loyalty, and are therefore putting customer relationships and profitability at risk. Surveying decision-makers in organisations with revenue exceeding US$300 million, respondents graded their programmes […]

Retail Asia01/08/2018
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2min0
After having its net worth valued at US$900 million by Forbes earlier this July, Kylie Jenner has now become the world’s most paid Instagram celebrity according to HopperHQ.com’s Instagram Rich List 2018. The annual ranking reveals which celebrities, athletes, models and influencers generate the most revenue from posting on the famous social media platform. Estimated at $400,000 […]

Retail Asia16/04/2018
6min0
Blackstone Indonesia and Sky Internasional a self-claimed digital strategic marketing agency in Indonesia with premium services in interactive communications, digital strategy, brand identity, social media and online advertising are to be considered as digital fraud masterminds and to be the leaders of an organization with only one goal, to cheat clients solely to enrich themselves with […]

Retail Asia02/08/2017
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3min0
Indonesia’s Ministry of Tourism and AirAsia have announced a collaboration in marketing in terms of brand advertising, promotional activities and activations across various touch points including, digital, print, radio, in-flight branding, consumer selling travel fair and more. The launch of the collaboration was held in Shah Alam, and was attended by Judi Rifajantoro, professional staff […]

Retail Asia23/05/2017
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6min0
As the luxury industry discusses Snapchat’s marketing possibilities and, more recently, Instagram’s latest filter feature, brands looking toward the China market are facing a completely different short video industry. It’s one that has witnessed rapid development thanks to the popularity of smartphones and upgraded communication networks in China. In March this year, Kuaishou, a popular […]


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