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Tag: popup

Retail Asia12/03/2019
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Fashion

Armani Box Bangkok pops up at Suvarnabhumi Airport

3min0
Giorgio Armani Beauty has opened an Armani Box Bangkok pop-up store at Suvarnabhumi Airport. Located in the departures hall, the pop up will showcase the brand’s beauty ranges until the end of this month. The Armani Box Bangkok store was designed with hot-red walls and black lighting fixtures. A giant gorilla, Uri, welcomes visitors as […]
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Retail Asia07/03/2019
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Food

Vive Cake Boutique opens fresh pop-up at Harbour City

2min0
Vive Cake Boutique has opened a three-month pop-up store at Harbour City’s Gateway Arcade. The store is timed to coincide with White Day, a traditional holiday in Japan where men return gifts to their sweethearts who gave them chocolate on Valentine’s Day. The bakery’s founder Vivien Lau and her team have designed a White Day […]
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Retail Asia05/03/2019
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Fashion

Lancome Bangkok pop up store in a fantasy wonderland

3min0
Lancome’s fantasy wonderland pop‑up at Bangkok King Power Rangnam, featuring the brand’s first ever interactive LED projection, will come to a close on March 10. The Chinese New Year Lancome pop-up was launched on February 4 following the success of Lancome’s festivities at King Power Rangnam the previous year. In keeping with the brand’s stated […]
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Retail Asia23/04/2018
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Fashion

Innisfree Vietnam pop-up boosts brand

1min0
Korean cosmetics brand Innisfree has opened its first pop-up store, inside Saigon Center in Ho Chi Minh City, from now until Sunday. Called New Hydration Station, the Innisfree Vietnam pop-up introduces the brand’s new green tea range through different sections such as Hydration Station, Hydration Wash Zone, Beauty Wash, Green Tea Store, Green Tea Zone. […]
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Retail Asia10/04/2018
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Fashion

Pop-ups leading way for Dickies Vietnam

1min0
Dickies Vietnam is planning to open its first Ho Chi Minh City flagship store. Meanwhile, the American apparel brand is paving the way by opening pop-up stores at Diamond Plaza, Parkson C&T, Parkson Hung Vuong, Parkson Saigon Tourist and Takashimaya from this month through to June. Dickies arrived in Vietnam in November under distribution deal […]
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Retail Asia10/04/2018
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Fashion

Fendi Thailand has launched two pop-up stores in Bangkok

1min0
Fendi Thailand has launched two pop-up stores in Bangkok’s Siam Paragon. Its concept is a luxurious reinterpretation of the Roman-style vintage newsstands typical of piazza in the heart of Rome. One kiosk is dedicated to the label’s spring/summer women’s collection while the other puts its focus on the men’s collection. Both outlets feature ready-to-wear, leather […]
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Retail Asia22/12/2017
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Fashion

Louis Vuitton Singapore makes splash in airport

2min0
Louis Vuitton Singapore has opened a spectacular duplex store taking centre stage in the new Crystal Garden in the Terminal 3 departure transit hall at Changi Airport. The first-ever airport store of its type in south Asia, the store has a theme of travel and features a full-size model of a 1930s French plane suspended […]
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Retail Asia06/11/2017
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Food

Pirata Group launches ballsy pop-up dining

3min0
For 100 days, Hong Kong diners are having a ball, or several, thanks to restaurant company Pirata Group. Its Balls pop-up diner on Star Street is offering a menu of quirky meat, seafood and vegetable ball creations by the group’s award-winning chefs, along with simple starters, desserts and drinks. Offering all-day casual dining and takeaways, […]
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Retail Asia20/10/2017
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Fashion

Bershka SoHo pop-up covers two floors

4min0
Everything in New York always seems bigger than in real life – even the definition of a pop-up store… An 8180sqft Bershka SoHo pop-up which opened its doors this week at 580 Broadway covers two stories of a previously empty retail space. The store is intended to boost the Inditex brand’s image in the US, […]
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Retail Asia28/09/2017
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Fashion

Three fashion pop-ups for Hong Kong

3min0
Three fashion pop-ups will be in full swing in Hong Kong next month. Already open is a Prada pop-up store in Harbour City offering a special selection of men’s travel goods and accessories including backpacks, pouches, wash bags, luggage tags, eyewear cases and leather patches. The space features urban graphics inspired by the avant-garde black-and-white […]
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Retail Asia22/09/2017
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Fashion

Daniel Wellington Hong Kong opens pop-up

1min0
Daniel Wellington Hong Kong has opened a pop-up store at Yoho Mall 1 in Yuen Long. The Swedish watch company took back the business from its from its distributor in March and now has four self-run stores in Hong Kong, at Festival Walk, Harbour City, IFC Mall and Lab Concept. Regional manager Jay Lam says […]
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Retail Asia21/06/2017
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Fashion

Tiffany & Co. opens Hong Kong airport pop-up

2min0
Tiffany & Co. has opened its Hong Kong international airport pop-up store earlier this month. Located at Shop 6E188A, Departures East Hall on Level 6 of Terminal 1, the temporary boutique is situated right next to the famous New York jeweller’s standalone airport store. Inside, the pop-up store is divided by floor-to-ceiling glass panels, to […]
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Retail Asia20/06/2017
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Fashion

Chanel opens Singapore pop-up store

2min0
Chanel has opened new standalone ephemeral boutique at The Shoppes at Marina Bay Sands (MBS). It’s the first of its kind to come to Singapore, in a bid to attract new customers with a hotel-esque retail experience and expanded product offering. The French luxury house has opened the Ritz-inspired, 3,000 square-foot-space, as a temporary replacement […]
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Retail Asia11/05/2017
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E-Tailing

Storefront launches largest international pop-up retail space marketplace

3min0
Storefront is the world’s largest marketplace for brands  to  connect with retail spaces and is being called “the Airbnb of Pop-Up Space”. Over 8,000 brands, including L’Oréal, Maje, Chloé, OnTheList, Miss Runner, Butterboom, Thierry Mugler and Giorgio Armani, have opened temporary retail stores using the Storefront platform, which offers expanded access to space in leading […]
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Retail Asia26/03/2016
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General

Pop-up stores giving shopping malls a boost

7min
Hit by rising vacancy rates and competition from e-commerce websites, shopping malls are turning to a temporary solution to attract shoppers – pop-up stores. At least two companies have sprung up in recent months to play middleman between retailers looking for temporary shopfronts and malls with vacant spaces. Invade, launched last month, has a pool […]
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Retail Asia20/01/2016
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Food

Tokyo Milk Cheese popup at Hysan Place

1min
Japanese dessert concept Tokyo Milk Cheese opened a one day popup store at Hysan Place on Saturday (January 16). Tokyo Milk Cheese uses Hokkaido milk to create sweets which it describes as like “no one has ever made”, using carefully selected milk and high quality cheese, combined with ingredients from not only Japan, but also […]
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Retail Asia27/10/2015
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Research

In Asia mom-and-pop stores continue to beat supermarkets

7min
In Asia, the traditional ‘mom-and-pop’ stores draws about half of retail sales. This research firm Nielsen reveals the oversight by marketers and brand managers, who may have dismissed the transactional potential of the more traditional trade stores. Fast-moving consumer goods vying for market share and customer loyalty ought to look to these traditional stores when it comes […]
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