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Daniel Wellington Hong Kong has opened a pop-up store at Yoho Mall 1 in Yuen Long.
The Swedish watch company took back the business from its from its distributor in March and now has four self-run stores in Hong Kong, at Festival Walk, Harbour City, IFC Mall and Lab Concept.
Regional manager Jay Lam says the pop-up features a high-visibility stage design.
He also says the brand is seeking to open more locations this year, and the aim is to eventually have up to 15 points of sale in Hong Kong.