July 3, 2026

Thailand Auto Industry Braces as Car Exports Skid amid Middle East Tensions and EV Competition

vietnam auto import
Reading Time: 2 minutes

In May, Thailand’s automotive industry experienced a sharp decline in vehicle production, which fell 17.94% year-on-year to 114,214 units. The slump was primarily due to decreased exports amidst political tensions in the Middle East and reduced demand in key markets. Consequently, the combined production for the first five months of the year fell by 1.13% to 587,759 units, as reported by the Federation of Thai Industries.

Factors Influencing the Decline

According to Surapong Paisitpattanapong, an advisor to the federation’s Automotive Industry Club chairperson, production for exports decreased by a staggering 36.20% in May. Completely built-up (CBU) vehicles saw a significant drop, down 26.69% year-on-year to 59,434 units in the same month.

The federation identified two major contributors to this downturn. The first was the political instability in the Middle East, which resulted in a 66.14% plunge in exports due to the conflict between the U.S. and Iran. The second was the Australian and Oceania market, where exports slipped 37.18% due to stricter carbon control regulations and increased competition from Chinese electric vehicles. Consequently, exports of CBUs fell 24.36% year-on-year to 41.72 billion baht (approximately US$1.28 billion) in May.

Growth in Domestic Sales and Electric Vehicles

Contrary to the declining exports, domestic vehicle sales in Thailand increased by 10.6% year-on-year to 57,765 units in May. This was majorly driven by the increasing popularity of battery electric vehicles (BEVs). Electric passenger car sales surged by 61.19% to 18,034 units as consumers sought to mitigate higher fuel costs.

Over 150 billion baht was invested in the industry in the first five months of the year. Government economic stimulus measures also helped to increase confidence. However, growth in the pickup truck market, a significant segment of Thailand’s automotive industry, was minimal at 0.21%.

Despite mixed production figures, Thailand’s EV industry remained optimistic. New registrations for BEVs hit 21,619 units in May, marking an increase of 55.14%. The total registered BEVs in Thailand reached 468,757 units as of May 31. Meanwhile, motorcycle production also saw an uptick in May, growing 9.67% year-on-year to 230,691 units.

Questions & Answers

What led to the decline in vehicle production in Thailand?
The reduction was primarily due to a decrease in exports, fuelled by geopolitical tension in the Middle East and lower demand in major markets.

Which segment of the automotive industry in Thailand saw an increase despite the overall decline?
Domestic sales and the electric vehicle segment experienced growth, with the latter seeing new registrations rise to 21,619 units in May.

What is the outlook for the electric vehicle industry in Thailand?
Despite mixed production numbers, the electric vehicle industry in Thailand is showing positive signs of growth, with increasing new registrations and consumer interest.

Share it:
NAORA V4 970x250

Must reads:

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Kitchen
We respect your inbox as much as we value your time. That’s why we only send carefully curated weekly updates, packed with the most relevant news, trends, and insights from the retail industry across Asia and beyond.
Copyright © 2014 -2026 |
Redwind BV