Thailand’s CP Group is taking the 7-Eleven convenience-store chain into Laos after winning franchise rights for the country.
The first 7-Eleven store in Laos will be opened in the capital city, Vientiane in 2022.
“With its remarkable success in Thailand, I can think of no one better than CP All to bring the 7-Eleven brand to consumers in Laos,” said Joe DePinto, CEO at 7-Eleven. “This relationship promises to bring additional jobs and economic opportunities throughout the region.”
Under the agreement, CP Group’s subsidiary CP All will oversee store construction and start to modernize the small-retail environment, according to the company. The 7-Eleven Laos network will offer international products, beverages, snacks, and consumables fresh foods with recipes developed for regional tastes.
CP All now holds franchise rights for 7-Eleven in three Southeast Asian countries, with Laos following Thailand and Cambodia. Laos will be the 7-Eleven’s 20th international market.
CP Group signed a master franchise agreement to operate the chain in Cambodia last year. In July, the company received reports of an unauthorized party representing itself as 7-Eleven’s master franchisee in the country and attempting to sell outlets.