TH International, the parent company of Tims China, master franchisee of Tim Hortons coffee shops, has announced the appointment of Kwok Wah Cheung as its new CEO, effective June 15.
Cheung brings his wealth of experience to this new role, having held leadership positions at various major consumer businesses in China for over two decades. His past roles include CEO of Supor, an appliance and cookware manufacturer; executive director of dairy company China Feihe; chairman and CEO of Nestlé’s Greater China Region; and global president of Wyeth Nutrition.
In his new capacity, Cheung will oversee the company’s overall operations and the execution of the board’s strategic directives. His focus areas include intensifying localization efforts, fostering continuous innovation, expanding the loyalty club, and enhancing customer convenience through optimized store layouts and the integration of digital and delivery services.
As part of this management transition, the incumbent CEO, Yongchen Lu, will relinquish his position and take on the role of company chairman. Simultaneously, the current chairman, Peter Yu, will step down from his position and remain as a director.
In his new role as chairman, Lu will work closely with Cheung to facilitate a seamless transition and continue delivering value to all stakeholders.
Tims China launched its inaugural store in 2019 and has since expanded rapidly, boasting 1,026 system-wide stores in 93 cities across mainland China by the end of March this year. The company’s loyalty club community currently exceeds 35 million members.
Who is the new CEO of TH International?
Kwok Wah Cheung has been appointed as the new CEO of TH International.
What will be the primary focus of the new CEO?
Cheung will focus on localisation, innovation, loyalty club expansion, and enhancing convenience via optimized store formats and digital integration.
What role will former CEO Yongchen Lu assume?
Yongchen Lu will step down as CEO and assume the role of company chairman.
