TH Coffee Services Philippines Corporation, the Philippine operator of the Canadian coffee chain Tim Hortons, has quashed rumors that it plans to exit the Philippines market. These speculations came about after several customers observed store closures and a reduced product line at multiple locations.
Discussions about certain Tim Hortons outlets shutting down recently gained traction on social media. Notably, customers reported that the Uptown Mall branch in BGC had closed down. Similarly, others indicated that the outlets in SM Bacoor and SM Fairview had also ceased operations.
Apart from the store closures, the company also sparked speculation when it discontinued its usual range of doughnuts, muffins, eclairs, and crullers last year. These items were traditionally imported from its Canadian factory. In a shift towards local sourcing, the coffee chain now offers breakfast sandwiches and pastries made locally, in addition to its coffee selection.
Despite these changes, Tim Hortons continues to be a popular choice among local coffee enthusiasts. One customer said, “Tim Hortons is one of my go-to coffee places in Manila. But I’ve noticed in the past few weeks that their stores are slowly decreasing. It’s a shame if they disappear completely.”
In light of these developments, Tim Hortons Philippines was quick to address the rumors. Enrique Yap Jr., CEO of TH Coffee Services, made it clear that the company had no intention of leaving the Philippines market. “We’ve heard the buzz regarding Tim Hortons closing in the Philippines, but rest assured, we’re not going anywhere. Our dedication to quality and service is stronger than ever,” he affirmed.
Tim Hortons first entered the Philippine market in 2016.
What prompted the speculation about Tim Hortons exiting the Philippines market?
The speculation started due to some observed store closures and a change in the product offerings of Tim Hortons in the Philippines.
Has Tim Hortons Philippines confirmed its plans to exit the market?
No, the company has categorically denied any plans to exit the Philippines market.
What changes has Tim Hortons Philippines implemented in its product offerings?
The company has discontinued its traditional range of imported baked goods and replaced them with locally sourced breakfast sandwiches and pastries.
