The international lingerie brand, Triumph, has announced plans to exit Mainland China, one of the world’s largest retail markets, by the end of this year. This decision marks the end of a long-standing presence in the region, spanning over several decades.
In a recent statement, Triumph expressed its appreciation towards its Chinese consumers, acknowledging their support over the past three decades. The company expressed gratitude to all customers and members who trusted and supported the Triumph brand over the years.
They further emphasized how fortunate they have been to grow alongside their customers in China. Ever since their initial venture into the Chinese market, Triumph states that it has been a privilege to work closely with their consumers, witnessing the brand’s growth and transformation in the country.
The brand has decided to employ a phased approach to its withdrawal, initially focusing on its digital ecosystem. Triumph’s WeChat mini-program, which offers after-sales services, will cease operation as of midnight, December 10.
Other digital platforms that offer after-sales support, including Taobao, Tmall, Tmall Outlet, JD, Pinduoduo, Douyin, and VIPshop, will end their association with Triumph no later than midnight, December 5.
Following the digital shutdown, Triumph’s physical presence will also be phased out. All offline locations are slated for closure by December 31.
The decision was issued by Hainan Youmei Underwear and Yancheng International Women’s Fashion, the entities that manage Triumph’s operations in China.
When will Triumph’s WeChat mini-program cease operation?
Triumph’s WeChat mini-program will stop offering after-sales services at midnight on December 10.
What is Triumph’s strategy for exiting the Chinese market?
Triumph is employing a phased approach to its withdrawal, first focusing on its digital ecosystem and then moving to its physical locations.
When are all of Triumph’s offline stores set to close?
All of Triumph’s physical stores in China are set to close by December 31.
