Temu, a prominent Chinese online retailer, has been penalized with a €200 million (US$232 million) fine by European Union (EU) tech regulators for their apparent laxity in addressing the sale of prohibited products on its platform. The judgement came as part of an extensive investigation’s initial phase, conducted under the guidelines of the Digital Services Act. This legal standard necessitates major online companies to exert more effort to suppress unlawful and harmful content on their platforms.
The ongoing probe began almost two years ago and could result in additional sanctions in the coming months. Temu came under the regulators’ lens after BEUC, a pan-European consumers’ organization, and 17 of its national members lodged complaints against them.
The EU executive, the European Commission, criticized Temu for its perceived failure to systematically identify, scrutinize, and gauge the ramifications of illegal products marketed on its site, which consequently posed a threat to consumers within the EU. The commission also reproached Temu for its apparent lack of assessment in how its recommendation systems and product marketing strategies, led by affiliated influencers, could escalate the risk of illegal product sales.
Despite the regulatory judgement, Temu maintained its disagreement with the European Commission’s decision, deeming the imposed fine to be excessive. In their official statement, Temu acknowledged the objectives of the Digital Services Act and the necessity for solid, uniform regulations throughout the digital industry. However, the company argued that the decision was based on their initial DSA evaluation in 2024 and does not exhibit the current state of their systems.
Temu confirmed that they have been actively engaged with the Commission throughout the process and have since amplified their efforts to bolster risk assessment, platform governance, and user protection initiatives. They also expressed their intent to maintain engagement with regulators and are contemplating all potential responses to the matter.
The Commission has given Temu until August 28 to submit a comprehensive action plan for regulator appraisal, and a decision regarding the company’s compliance with the DSA is anticipated in two months. EU tech chief Henna Virkkunen emphasized the importance of risk management under the DSA and noted that the decision sends a powerful message to Temu.
She also confirmed that regulators will persist in investigating whether Temu’s service design is excessively addictive and if it continues to sell prohibited products. The access of Temu’s recommenders and researchers to data is also under scrutiny. Non-compliance with DSA rules may result in penalties amounting to as high as 6% of the company’s global annual turnover.
Temu’s penalty is the second instance of DSA violation, following a €120 million fine imposed on Elon Musk’s social media network, X, last December.
What is the reason behind Temu’s €200 million fine?
The European Union tech regulators have fined Temu for their perceived failure in preventing the sale of illegal products on their platform, as per the guidelines of the Digital Services Act.
What are the potential implications for Temu if they do not comply with the DSA?
If Temu fails to comply with the DSA, they could face further penalties, including fines amounting to as much as 6% of their global annual turnover.
What further steps has the Commission required of Temu?
The Commission has given Temu until August 28 to deliver an action plan for regulator assessment, which will determine whether the company has adequately complied with the Digital Services Act.
