Uniqlo in the Philippines has opened its first roadside store, stepping outside of its traditional shopping-mall base.
The new 1518sqm outlet at Westgate Alabang, situated 22 km south of Manila, is surrounded by local communities with residential areas, office buildings, restaurants, and schools. The store carries a full range of Uniqlo LifeWear items for men, women, kids, and babies.
“Uniqlo in the Philippines is embracing a new business model by transforming from a mall-only business to newer various types of store for rapid expansion,” said Uniqlo Philippines COO Masayoshi Nakamura.
“Uniqlo in the Philippines aims to boost the vitality of the local area by becoming a lifestyle and cultural hub and a driver of local economic development and prosperity. The first roadside store in the Philippines aims to closely engage with the local community by improving convenience for customers and attracting new and sustainable businesses to the area.
Nakamura said the fast-fashion retailer is now planning to open Uniqlo roadside stores outside Japan in markets including South Korea, Taiwan, and Thailand.
