Fast Retailing’s Uniqlo says it plans to open a “denim concept shop” in Los Angeles soon.
“We take so much inspiration from Los Angeles,” says Uniqlo head of US marketing Marisol Tamaro.
The brand has been increasing its commitment to LA and its latest autumn denim campaign gained its inspiration from LA style. Its Denim Innovation Center opened in the city in November last year as a hub for both Uniqlo and J Brand denim creation and manufacturing. There are also innovation centres in Paris, Shanghai, New York and Tokyo.
Tamaro says the concept shop will mostly stock denim but also feature complementary clothes. The shop will also carry J Brand as well as collaborations from local artists and designers.
The denim concept shop will be Uniqlo’s eighth store in Los Angeles and the 47th in the US.