Central Pattana, a leading retail and property development company based in Thailand, has recently publicized plans for a new shopping mall project in Bangkok. The project, named “The Central,” comes with a hefty price tag of $575 million and is slated to become the city’s new landmark shopping center in the northern district. Promising a mix of global brands and an array of retail experiences, The Central is poised to redefine the retail landscape of Northern Bangkok.
The Central will be situated in the bustling northern central business district of Bangkok, stretching over an impressive 7851 square meters. The strategic location places the mall between Vibhavadi Rangsit Road and Phahon Yothin Road, two major thoroughfares in the city. The grand opening of the high-profile establishment is scheduled for the last quarter of next year.
Chanavat Uahwatanasakul, the President of Retail and Development at Central Pattana, spoke enthusiastically about the project. He emphasized that The Central will carry forward the company’s legacy of top-tier shopping centers to the northern part of the city. Uahwatanasakul also spoke of the project as representing a significant step in urban evolution, fusing commerce, creativity, and community into a globally acclaimed experience. He envisions the new project as a catalyst for the next phase of retail and cultural development, potentially catapulting Bangkok into the league of the world’s most dynamic and liveable cities.
The Central aims to provide seamless accessibility by connecting to major transportation services like the BTS, MRT, and the Don Mueang International Airport. Furthermore, it expects to draw in a large number of consumers from a 2.6 million-strong catchment area. According to Central Pattana, the consumers in this local catchment boast a purchasing power that is 2.3 times higher than the city’s average. The company also predicts retail sales, based on gross leasable area, to outperform other city malls by 45 per cent. Visitor frequency is expected to be twice that of the city’s average.
The project is conceptualized under the theme “Flagship-reimagined destination,” aiming to attract global retailers seeking to launch flagship stores. The architectural design and interior layout have been meticulously planned to cater to this demand.
Juthatham Chirathivat, Head of Business at Central Pattana, elaborates that The Central is much more than a shopping center. It is envisaged as a curated community for the new generation, marrying global design excellence with Thai hospitality. He believes that this unique blend of multi-generational living, flagship retail, and sustainable innovation will significantly shape the future of Bangkok.
What is the projected visitor frequency at The Central?
The projected visitor frequency at The Central is expected to be twice the average of Bangkok city.
What is the concept behind the design of The Central?
The Central is designed under the theme “Flagship-reimagined destination,” aiming to cater to global retailers planning to establish their flagship stores.
Who are the key people involved in the development of The Central?
The key people involved in the development of The Central are Chanavat Uahwatanasakul, the President of Retail and Development at Central Pattana, and Juthatham Chirathivat, the Head of Business at Central Pattana.
