Singapore-born vegetarian burger chain VeganBurg has shifted its head office to San Francisco as it prepares to launch its concept in the US market.
The five year old company has retained its original store in Singapore – at 44 Jalan Eunos – along with its home delivery and event catering services.
But now its main focus is on the US where it has established a new office in San Francisco and has its first restaurant under construction at 1466 Haight St.
“Our goal is to have a successfully running restaurant in San Francisco,” says Cynthia Riddell, VeganBurg’s head of marketing.
“San Francisco is our new home with our headquarters here, too. Customers and fans across the nation, something like 18 states, and globally, continually request us, which is really exciting news,” Riddell said in an interview with Vegan News.
The founders and management of VeganBurg consider San Francisco as a “natural market” for its innovative gourmet (and meatless) burgers, or sandwiches’ as they will no doubt be known in the US.
“Who we are fits so naturally in this city. VeganBurg is an innovative 100 per cent plant-based fast casual restaurant serving tasty vegan burgers with a fresh attitude. We love San Francisco, especially for its value of sustainably sourced produce and historical commitment to love, peace, and equality. There’s no better place to launch the new generation of the plant-based lifestyle.”
The new US outlet has been opened on November 1.
