Sta. Rosa, Laguna, Philippines – The Villar Group, through its retail arm All Value Holdings Corp., is investing an additional P1.4 billion to fund the continued expansion of its All Day supermarket chain.
The company opened yesterday its third branch, located in Sta. Rosa, Laguna.
This followed the opening of the first two stores in Vista Mall in Taguig and Starmall Edsa-Shaw.
In an interview during yesterday’s opening ceremony, All Value chairman Manuel B. Villar Jr. said two more branches were expected to open before the end of the year. Plans are underway to build four to five more branches in 2017.
“Each branch may cost us about P180 million or less,” Villar told reporters.
He said the sites of All Day Supermarkets are leased from Vista Malls of sister company Vista Land & Lifescapes, while the inventory is largely consigned by suppliers.
Villar said the fourth branch, located in Vista Mall Bataan would be even bigger. It is targeted for opening this month.
The fifth and last outlet to open this year will be in Vista City in Daang Hari. Target date for the opening is December.
All five stores will have a total floor area of about 20,000 square meters.
For next year, the target is to open All Day Supermarkets in Mega Manila.
“All of our supermarkets are successful. The response from consumers is very good. They have an upscale look but the prices are low so they cater to the masses,” he noted.
All Day Supermarket offers a wide assortment of goods, bigger floor areas, nice store interiors and new services. It also opens as early as 8 in the morning.
The supermarket’s goods are guaranteed fresh by their accreditation from the National Meat Inspection Service.
It sells fresh meat, poultry and produce as well as seafoods. It also offers a “paluto” section that cooks food the way customers like it.
There is also a Quick Fix Section dedicated to every family’s hardware and repair needs, which means that customers don’t need to leave the supermarket for their hardware needs.
