Watsons is about to expand its loyalty program cross-border with 8 million members in 11 cities in the Greater Bay Area the first to benefit.
“Watsons operates in many popular travel destinations worldwide, and our customers also tell us that they would like to shop in Watsons overseas,” said group COO Malina Ngai. “Therefore, in order to bring more excitement to our members, it is logical our loyalty program goes international.”
Members of the Watsons loyalty program in Watsons Hong Kong and Watsons China (in particular Greater Bay Area members) will be able to upgrade their membership to the One Pass-level program to enjoy benefits when they shop in any of the 660 Watsons stores in the 11 cities: Hong Kong, Macau, Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Dongguan, Huizhou, Jiangmen and Zhaoqing.
The cross-border program will be launched in other Asian markets including Singapore, Malaysia, Thailand, Taiwan and Indonesia in July.
“Watsons has been the No.1 Pharmacy/ Drugstore brand in Asia for 10 consecutive years with more than 90 million loyalty club members, and the majority of them are frequent travellers,” said Ngai.
Indeed, recent research of 14,000 consumers in seven Asian regions showed the average frequency of cross-border Asian travelling is 1.7 per year. Hong Kong people travel 2.2 times yearly, ranking second across Asia, preceded only by Singaporeans, who travel 2.7 times per year.
