Zara’s online store opens today, September 9, in Hong Kong. The brand also offers online shopping in Taiwan since last week. Both websites, www.zara.com/hk and www.zara.com/tw offer online shoppers the same full range of ladies, men and kids wear as the brick and mortar stores, supplied twice a week with new merchandise.
In both markets, items sold online display the same price as they do in Zara’s brick and mortar stores. Customers of the online platform can choose between home delivery and the pick up at the ZARA store.
Zara launched its ecommerce service in 2010 in several European markets, following the footsteps of Zara Home, which began its online platform in 2007. Other major markets followed, such as the US, Japan, China or South Korea. Zara’s customers can currently shop online in 27 markets.
