Construction of a $1-billion Lego plant began Thursday in the southern province of Binh Duong.
Covering 44 hectares in Vietnam-Singapore Industrial Park 3, the plant is scheduled to create some 4,000 jobs and launch its first products in 2024.
This is the sixth plant of the Danish toy company worldwide, and its second in Asia. It is Lego’s first carbon-neutral plant in the world, using electricity from rooftop solar cell panels and a nearby solar farm.
Lego CEO Niels Christiansen said the toy maker chose Vietnam for its big pool of skilled staff, commitment to carbon-neutrality by 2050, and location as gateway to the Asia-Pacific region, which boasts a growing market of young consumers.
The Lego plant in Binh Duong is the biggest foreign-invested project in the province since the Covid outb Lego collector recreates Vietnam street scenes in miniature reak.
Lego opened its first Asian plant in China during 2016. The Danish firm’s products are sold in over 130 markets.