July 19, 2026

21Shares Shakes Things Up: New Leadership Structure Amidst $11 Billion Crypto Assets Management

Crypto
Reading Time: 2 minutes

21Shares, a well-known firm that specializes in exchange-traded products (ETPs) tied to cryptocurrency assets, recently unveiled some major changes in its leadership structure. Having recently been taken over by a U.S. broker, the company currently oversees more than $11 billion in assets.

Adrian Fritz’s Promotion

With a tenure of four years, Adrian Fritz, who held the position of Global Head of Research, has ascended to the role of Chief Investment Strategist. In this new leadership role, Fritz will pivot his concentration towards sales and capital markets. As Vice President and Chief Investment Strategist, Fritz’s obligations will comprise of directing the company’s global investment strategy. This involves enhancing market predictions, portfolio evaluations, and the asset allocation strategy in digital assets.

Eliézer Ndinga to Lead Research

The leadership baton for the five-member research team has been passed to Eliézer Ndinga, the former Head of Strategy at 21Shares since April 2020.

Ndinga, who originally founded the research team, served in this role for over three years. He held the position of Vice President, Head of Strategy at 21.co in New York City from December 2023 onwards. Ndinga will now resume his duties from the company’s headquarters in Zurich.

Questions & Answers

Who has been promoted to the role of Chief Investment Strategist at 21Shares?
Adrian Fritz, who previously served as the Global Head of Research for the firm, has been promoted to the role of Chief Investment Strategist.

Who will succeed Adrian Fritz as the head of the research team at 21Shares?
Eliézer Ndinga, the former Head of Strategy at the company, will now lead the research team.

What are the new roles and responsibilities of Adrian Fritz and Eliézer Ndinga?
As the Chief Investment Strategist, Adrian Fritz will oversee the company’s global investment strategy, improve market forecasts, portfolio assessments, and manage the asset allocation strategy in digital assets. Eliézer Ndinga, on the other hand, will lead the research team from the company’s headquarters in Zurich.

Share it:
NAORA V4 970x250

Must reads:

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Kitchen
We respect your inbox as much as we value your time. That’s why we only send carefully curated weekly updates, packed with the most relevant news, trends, and insights from the retail industry across Asia and beyond.
Copyright © 2014 -2026 |
Redwind BV