The 23rd HKTDC Hong Kong Fashion Week for Spring/Summer (FWSS) will be staged from 4-7 July 2016 at the Hong Kong Convention and Exhibition Centre with Women’s wear and Knitwear as debut zones to optimize buyers’ sourcing selection. The premium fair in the region is expecting around 1,200 worldwide exhibitors. Previous edition attracted 16,000 buyers from 65 countries and regions.
Popular thematic zones return
Private or house labels have become increasingly effective marketing tools among fashion industry players to differentiate and upgrade the image of products. Emporium de Mode in FWSS is a dedicated premium section dedicated to promote elegant fashion brands. Fashion Gallery is an ideal platform to display brand labels and high fashion while the International Fashion Designers’ Showcase showcases unique designer brands for potential clients. Under the four major categories of Apparel, Upstream Supplies, Fashion Accessories and Technology and Business Matching, zoning will be fine-tuned to Footwear, Leggings & Socks, Eyewear, Hair Accessories & Headwear, Belts and Ties and Embroidery & Sewing Supplies to offer one stop platform to best catering buyers’ demand. Other popular zones will return with splendour, including Activewear & Sportswear, Intimate & Swim Wear, Children’s Wear, Men in Style, Denim Arcade and Fabrics & Yarn. Qualified exhibitors are awarded a “Green Solution Suppliers” insignia on their booth fascia to address the growing demand on eco-friendly apparel.
China market remains resilient
Chinese mainland market continues to be a driving force for Hong Kong Fashion industry. As of 29 Feb 2016, Hong Kong’s total exports of clothing & clothing accessories to mainland and Macau rose 2.2% and 8.8% respectively to $1.42 billion and $504 million. According to HKTDC’s research, mainland consumers generally find Hong Kong clothing brands trendsetting, fashionable and tasteful. They are willing to pay an average premium of 36% to purchase Hong Kong branded garments. Hong Kong Fashion Week for Spring/Summer serves an effective springboard for traders to expand their business in mainland and Asian market.
“This fair is the right place for us to gain exposure to meet buyers. Buyers from the mainland and Australia are especially keen to source from us,” said Martens Yiu, Managing Director of Deut St. Limited which is expanding Chinese market. Stationed in Hong Kong, the company has been an exhibitor of Hong Kong Fashion Week for Spring/Summer for consecutive 3 years, reflecting its confidence on HKTDC’s marketing platform for business promotion.
Neon Garden as fair theme
With the theme of Neon Garden, a series of fashion house shows and runway parades will go alongside the Fashion Week to reinforce Hong Kong’s position as Asian fashion trendsetter. HKTDC offers business matching services, networking receptions, seminars and buyer forums during fair to provide a perfect platform for industry players to exchange market intelligence and explore new business opportunities. WGSN and Fashion Snoops are invited to talk about market trend. The Small-Order Zone is available for buyers sourcing from 5 to 1,000 pieces.