At first glance, lingerie brand 6IXTY8IGHT’s retail store will draw you in with its pink facade, serving as a visual anchor. Its neonlight signages, with quirky quotes would make you want to whip out your phone for a quick snap; these are just the little details that will attract millennials. 6IXTY8IGHT was actually founded 2002 in Paris, by French lingerie designer, Marie Destombe, and Swedish business man, Erik Ryd. In the year 2003, Eric set up headquarters in Hong Kong, and launched the brand’s first store in Beijing.
In an email interview with CEO of 6IXTY8IGHT, Ms. Jacqueline Porjé, she shared that the brand’s core audience is of the age between 15 and 25 years who love fashion and follow trends. But, “everyone who is young at heart can wear 6IXTY8IGHT!” she added.
Porjé previously held the position of Assortment Director, a role she assumed since joining 6IXTY8IGHT in January 2015. In this position, she managed the brand’s overall product offering. She was promoted to Chief Executive Officer in 2017, where she now oversees the company’s assortment, finance, business development, operations, marketing and international expansion.
So what makes 6IXTY8IGHT different from other lingerie brands out there? “We offer a wide selection of trending lingerie styles such as bralettes and wireless bras. We are also famous for offering pieces in a large array of colours, fun animal prints, comfortable modal fabrics, cotton-soft materials, feminine and girly lace and more,” Jacqueline stresses. 6IXTY8IGHT even recently launched their Lunar New Year offerings, paying homage to the Chinese horoscope with cute piglet motifs as well as a sizzling red collection.