Lingerie is a category that has been faring well during the pandemic as more women are forced to stay home.
In line with this, Hong Kong-based lingerie retailer 6ixty8ight has announced expansion of its e-commerce operations to other Asian countries after it forayed into the Japanese market in June this year.
The customers in Thailand and Philippines will now be able to shop for the brand’s full range of lingerie, homewear, casualwear and accessories.
The brand is also looking to introduce its new collections, including Modern Lace Collection and Summer Styles, with the launch of the online portal.
The company said in a statement that the decision to expand to different countries with its e-commerce portal is a ‘top priority’ as more and more customers are shifting to online shopping during the pandemic.
Within 2 months, the brand has set up base in 3 Asian countries – a move that will likely create more awareness ahead of the launch of physical stores in the markets.
The brand currently has over 200 stores spread across countries like South Korea, Malaysia, Singapore and Greater China.
Earlier this year, the 6ixty8ight had launched its first outlet in Mongolia in January with a plan to open 16 more outlets within a month.