Abercrombie & Fitch, the well-known American fashion label, has extended its global reach with the opening of a new store in the Philippines. Nestled within the bustling SM Mall of Asia, this marks a significant milestone for the brand’s continued foray into the Asian market.
Abercrombie & Fitch’s expansion into Asia has been strategic and steady. The brand recently widened its presence in India through a strategic franchise agreement with Myntra Jabong India Private. Besides this, it also established a retail presence in Jakarta and further added three Abercrombie & Fitch and Hollister stores in Hong Kong.
To facilitate this expansion across Southeast Asia, Abercrombie & Fitch has partnered with MAP Group, a leading retail partner in the region. Steven Sare, Abercrombie & Fitch’s Managing Director for Asia-Pacific, expressed his delight at the warm reception the brand received at the SM Mall of Asia. He praised the new retail store’s aesthetic appeal and thanked his global team for their unwavering support during the rollout.
While the physical store is now open, Abercrombie & Fitch’s official website for the Philippines is still under development. The brand’s increased focus on expanding its Asian presence has been highly profitable. Abercrombie & Fitch Co, the controlling group, reported sales of US$46.5 million in the Asia-Pacific region in its fiscal first quarter. This represents a 24% increase from the previous year, making it the fastest-growing region for the group.
Where is Abercrombie & Fitch’s newest store located?
The latest Abercrombie & Fitch store has opened in the SM Mall of Asia, Philippines.
Who is Abercrombie & Fitch’s retail partner for Southeast Asia expansion?
Abercrombie & Fitch’s is partnering with MAP Group for its Southeast Asia expansion.
How has the brand’s expansion into Asia impacted its financial performance?
The brand’s expansion into Asia has resulted in a significant boost to its sales. Abercrombie & Fitch Co reported US$46.5 million in sales in the Asia-Pacific region in the fiscal first quarter, marking a 24% increase from the previous year.
