Aeon, a renowned Japanese retail conglomerate, has laid out ambitious plans to increase its presence in Vietnam’s retail sector. The group is charting an eightfold expansion of its network of general merchandise stores and large-format supermarkets across Vietnam over the next half a decade, according to a report by Nikkei Asia.
Aeon currently manages 12 general merchandise stores in Vietnam, including a trio of “super-supermarkets” – a blended retail model that integrates groceries, food courts, and sections for beauty and household goods. In addition to these, the company also oversees 36 small-format supermarkets, which include Citimart outlets operated by an Aeon subsidiary.
Yasuki Furusawa, President of Aeon Retail, shared the strategic plans with Nikkei Asia. Furusawa revealed that the company aims to operate 100 general merchandise stores and super-supermarkets, alongside 200 smaller-scale grocery stores by 2030.
Earlier this year, Aeon inaugurated its latest flagship store, Aeon Xuan Thuy, located in a vibrant district of Hanoi, well-positioned near offices, schools, and a newly installed subway station.
The four-level building offers a diverse range of products to its customers. The first three floors house a wide array of goods, including food, cosmetics, furniture, and apparel. The third floor also features a spacious dining area that can accommodate up to 450 patrons. Additionally, the store boasts a sizeable prepared foods section, covering 1620 square meters, where customers can choose from a variety of offerings such as sushi, ramen, boxed meals, fried dishes, and baked goods.
“Family outings to the store, where each member can select what they want, followed by a meal around the table, is a major form of entertainment in Vietnam,” Furusawa mentioned, underscoring the cultural context of their business model.
What is Aeon’s expansion plan in Vietnam?
Aeon plans to increase its network of general merchandise stores and large-format supermarkets in Vietnam eightfold over the next five years.
How many stores does Aeon currently operate in Vietnam?
Currently, Aeon operates 12 general merchandise stores in Vietnam, including three “super-supermarkets” and 36 small-format supermarkets.
What does Aeon’s flagship store in Hanoi offer?
Aeon Xuan Thuy, the flagship store in Hanoi, offers a range of products including food, cosmetics, furniture, and apparel across its first three floors. The third floor also features a 450-seat dining area and a substantial prepared foods section.
