Located in Hanoi’s southwestern district of Ha Dong, the three-story mall occupies a 22,700sqm area, featuring 221 retail tenants covering food, fashion, household goods and entertainment. The new mall brings more than 40 brands new to the city including Koi tea, The, Dune London, Idoome, Jack & Jones, Kipling and Typo.
Before the opening ceremony, the general director of Aeon Vietnam, Nishitohge Yasuo, said the Vietnam retail market is changing and becoming increasingly competitive. He said Aeon Mall wants to bring new experiences to customers, not only for shopping but also for fun, entertainment and family connection.
A spokesperson for the Japanese Embassy in Vietnam said he hoped Ha Dong Aeon Mall will become a place to provide information about Japanese culture. “And I hope more people in Hanoi come to Aeon Mall Ha Dong to be able to feel a very ‘Japanese’ atmosphere in Hanoi’s heart”.
The first Aeon mall in Hanoi was opened in 2015. The Japanese group has expanded its network with three others in Binh Duong province and Ho Chi Minh City. Another Aeon shopping mall is under construction in the port city of Hai Phong.