Royal Enfield, a well-known motorcycle manufacturer, has recently made its entry into the online retail sector by offering its motorcycles for sale on Flipkart. Advancing its ventures in the e-commerce domain, the company has now disclosed its collaboration with Amazon India. This partnership expands consumers’ options for purchasing the company’s 350 cc range of motorcycles directly from these platforms.
The array of motorcycles now accessible on Amazon includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350. This offering mirrors the company’s previous approach with Flipkart, which excluded the more costly and larger models such as the Himalayan 450, Guerrilla 450, Scram 440, and the 650 cc range, including models like the Continental GT650, Interceptor 650, among others.
Royal Enfield has communicated that its partnership with Amazon India will yield flexible payment options, thereby simplifying the process for customers to acquire a motorcycle. At present, these models are available in five cities, specifically Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune, via a dedicated Royal Enfield brand store on Amazon.
The company assures that deliveries and after-sales services will be handled by the dealership chosen by the customer in their city. Besides motorcycles, the online store also presents a range of accessories, riding gear, and merchandise. This step follows the company’s previous collaboration with Flipkart, which catered to customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
What does Royal Enfield’s partnership with Amazon India entail?
This collaboration enables the company to offer its 350 cc range of motorcycles directly on the Amazon platform. It also provides flexible payment options for customers.
Which models are available through this online offering?
The range includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350.
What additional services does Royal Enfield provide to online customers?
In addition to delivering motorcycles, the company also offers after-sales services to be handled by the chosen dealership in the customers’ city. The online store features a variety of accessories, riding gear, and merchandise.
