Indosat Ooredoo Hutchison (Indosat) saw a significant increase in data traffic throughout 2025, propelled by a rise in digital consumption across Indonesia. From December 21, 2025, to January 1, 2026, national data traffic grew by approximately 15% compared to regular days and by over 20% in comparison to the same period the previous year. This increase showcases the growing scale of digital activities across various regions. With a robust network across thousands of strategic locations and constantly improving infrastructure, Indosat ensured uninterrupted service even during the high-traffic holiday period.
Indosat’s efforts were enhanced by network optimization through the Digital Intelligence Operations Center (DIOC), an artificial intelligence-based operations center that allows real-time network performance monitoring. The surge in data usage emphasizes Indosat’s dedication to improving customer experience by extending network coverage and enhancing quality, particularly for seamless video streaming and gaming in remote areas and key tourist destinations. This technology allows for adaptive capacity adjustments in areas experiencing traffic growth, ensuring customers have a reliable and high-quality digital experience across Indonesia.
Desmond Cheung, Director and Chief Technology Officer at Indosat Ooredoo Hutchison, said that data traffic growth is not merely a technical indicator, but a tangible reflection of Indonesia’s digital economic progress. Usage surges are not restricted to major cities, but are also occurring in tourist destinations and emerging economic centers. This demonstrates the expanding impact of Indosat, and with AI-powered technology at DIOC, technical teams can more swiftly respond to potential disruptions, ensuring consistent connectivity for all customers.
In anticipation of the surge in digital activity, Indosat increased network capacity at strategic locations, especially in regions with the highest traffic growth. This period also saw an increased popularity of digital services, with apps like TikTok, WhatsApp, Instagram, Facebook, and YouTube recording the highest usage growth. These efforts are supported by over 208,000 4G BTS and 1,404 5G BTS deployed nationwide, leading to an expanded service coverage for customers across Indonesia.
Connectivity remains critical for supporting community activities during post-disaster recovery. Indosat is expediting the restoration of telecommunications network services in areas affected by recent disasters. The company’s recovery effort reflects its commitment to supporting communities, ensuring connectivity remains a vital element for coordination, access to information, and daily activities.
Indosat has also increased the number of technical personnel deployed across affected areas. Working closely with the Ministry of Communications and Digital Affairs, the Indonesian National Board for Disaster Management, and local governments, Indosat is ensuring priority fuel supplies and access to areas previously isolated due to infrastructure damage. Standby teams have been deployed at strategic locations for maximum service quality maintenance.
What led to the surge in Indosat’s data traffic in 2025?
The rapid increase in digital consumption across Indonesia throughout 2025 led to a surge in Indosat’s data traffic.
How is Indosat responding to the growth in data usage?
Indosat is responding to the growth in data usage by optimizing its network through the AI-based Digital Intelligence Operations Center (DIOC), expanding network coverage, and enhancing service quality.
What steps is Indosat taking to restore connectivity in disaster-stricken areas?
Indosat is expediting the restoration of telecommunications network services, deploying more technical personnel, securing priority fuel supplies, and maintaining standby teams at strategic locations.
