AirAsia’s new #DareToDream campaign, which is currently running in Singapore with the tagline “We Dare to Dream, So You Can Too”, aims to inspire by sharing personal stories, to encourage individuals to dream big, push limits and seize the day.
The campaign was motivated by AirAsia’s own success story, and credits its employees who have propelled AirAsia to where it is today. It runs until August 2018 on YouTube, Facebook and Channels 5 and 8. AirAsia will also seed its #DareToDream message on various other digital platforms through InSkin and S4M, and also run ad images on buses to further reinforce the brand messaging. The Smalls and Carat Singapore were involved in the campaign.
#DareToDream also shares the achievement of one of the airline’s All-Stars, Captain Suwapich Wongwiriyawanich, who dared to dream and made it come true. She is the first female A330 pilot in AirAsia Thailand.
“At AirAsia, one of our core values is to dare to dream and we want to inspire our employees and guests to do so too. No dream is too big,” AirAsia Singapore, head of marketing, Sharon Cheong, said.