AirAsia’s group CEO Tony Fernandes said the Malaysian low-cost carrier’s official website will soon start selling tickets of other airlines, as it looks to generate a new form of revenue. In a Twitter post, Fernandes said that AirAsia.com will be formed as a new company under the open sourcing firm that helps in building software, Red Hat Inc.
Fernandes is confident that in time, airasia.com will generate as much gross merchandise volume (GMV) from non-AirAsia flight tickets as it does from selling AirAsia flight tickets. As of now, the GMV is $4 billion, he tweeted.
GMV indicates total sales dollar value for merchandise sold through the ecommerce platform.
Moreover, in a series of tweets, Fernandes announced that the hotel sales via the website increased 300 percent last week and is going to grow along with activities.
He added that AirAsia’s loyalty points will help drive more people, because of their database, to the platform, which claims the strongest platform among ASEAN (Association of Southeast Asian Nations).
“We have a much more powerful database and better knowledge of our customers than OTA,” he said in a tweet.
